Priya N. — online nutrition, 20 weeks, no spreadsheets.

A Melbourne-based GP who'd tried calorie tracking three times and bounced off. We ran a 20-week habit-based program, no logging, and she dropped 6kg that's still gone a year later.

Priya found us through a colleague who'd done our postnatal program. Her brief was specific: 'I'm a doctor, I know the calorie math, I don't need another app, I need someone to help me actually do it.'

Claire took her on. First three weeks: no changes. Just food log photography once a week, sleep tracking via Oura, and a 30-minute video call on Sunday evening. We needed to see her real pattern before we changed anything.

The pattern was clear: breakfast was skipped most mornings (hospital shifts), lunch was whatever the cafeteria had, dinner was late and often takeaway. Not a calorie problem — a structure problem.

Week 4-8 we installed three habits, one at a time. A consistent breakfast (same 3 options, all prepped Sunday). A real lunch (she started bringing food). An 8pm eating cut-off on weeknights. No tracking, no weighing.

Week 9-20 refined the protein and fibre targets by volume (a palm of protein, two fists of veg — visual cues, not grams). We adjusted snacking around her shift pattern and added a weekend 'flex day' so restaurants stopped being a problem.

End of week 20: 6.2kg down. Thirteen months later: still down 5.8kg, no rebound. She's since referred four GP colleagues to us.

Habit design outperforms calorie tracking for a specific client profile — people who've tried tracking, know the math, and are bouncing off the cognitive load. Priya was exactly that profile.